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Name: Patricia Reinders
Brand: SULA NYC
Established: 2009
Hometown: Forest Hills, New York
In 2009, the hospital system I worked for was forced to close its doors, and it was at that point, that my entrepreneurial spirit kicked in. Inspired by the healing powers of nature found in the Suriname rainforest.
For face: argan prickly pear face oil serum and for the body: our scented body argan oil and dry body oil products formulated with our proprietary fragrances produced in Switzerland.
Non-harmful ingredients and non animal testing.
Capital (definitely for smaller brands) for marketing in today’s super crowded competitive field and creating “buzz” on social media.
Opening of 3 spa’s in Japan & partnerships in Brazil, Switzerland and The Netherlands.
Expanding partnerships with indigenous and/or small women communities in Suriname, Morocco and Malawi, to help facilitate sourcing and therefore making a difference in their day to day lives.
Consistency is the key. If you don’t know our products and don’t know where to start: for face, with exfoliating olive soap, mask, pure argan and if you have sensitive skin, our rose gel cream. For body, exfoliating soap, our body mitt and one of the scented body oils (or pure) for baby soft skin.
Literally with gratitude, prayer and affirmations.
My evening ritual: cleanse my face, shower, massage my skin, glass of water and a book.
Cleanse (exfoliate 2/3 X a week and mask 1x week) toner, serum (at night often followed by either moisturizer or face oil) and during the day always sunscreen. For the body one of our scented oils or pure argan oil.
Lots of water, affirmation, gratitude, glass of oatmilk mixed with Japanese green veggie powder, spend some time on my terrace even if it’s just for 5 minutes, finding joy in even the smallest things during the day and I try to get some exercise at night.
Exfoliating Olive Soap, sunscreen, Shiseido Facial cottons.
Sitting on my terrace, with Rooibos tea in a beautiful cup, overlooking the greenery. Either with a book or just my thoughts.
My special boudoir travel pillow with the softest pillow case from Sferra, my playlist, a book, moisturizer, silk hair tie, pure argan oil and disinfecting wipes.
Incorporate Culinary Argan oil in my daily diet.
Love yourself, always cleanse, always moisturize, always sunscreen and enjoy the small things.