Name: Tonya Lewis Lee
Brand: Movita Organics
Founded: 2015
Hometown: New York, NY

What motivated you to start?

Movita was motivated by my women’s health advocacy work and then from my first website, HealthyYouNow.com which was a platform designed to offer information and support to women trying to live their best lives. I founded Movita to serve as a tool in a woman’s arsenal as she is working towards trying to access her healthiest life.

The name Movita is really a play on my husband’s film, Mo Better Blues…MoVita is to me More Vitality…

What would you consider your hero product from your brand?

Our Movita multivitamin which is certified organic, gluten-free, dairy-free, egg-free, meat-free, and allergen-free from shellfish and nuts so you can take them and have no worries about side effects. Our multivitamin can also be taken on an empty stomach first thing in the morning with a glass of water, so my hope is that Movita is the first good choice of many that you make first thing in your day.

What standards/non-negotiable do you take into consideration when thinking about enhancing or developing new products?

Movita is certified organic and it is important to me that our vitamins be clean and made of the things we say it is. Our products must be of a quality that is and represents the life we want our women to access.

What advice would you give customers who want to make the most out of your brand?

Try our products and see how you feel. I know every woman’s paths, goals, and bodies are unique and so that’s why we’ve created a formula that meets the nutritional needs of any woman’s body.

How do you start your day?

I get up around 6am, I take a Movita multivitamin as soon as I wake up with a glass of water. Then I drink coffee and read the news, followed by 30 - 45 minutes of exercise. And most importantly, I eat a morning smoothie made up of blueberries, spinach, cocoa powder, turmeric and coconut water. That smoothie tastes delicious, resets anything bad from the day before and makes my cells do a dance.

Then by 10am I’m in my office getting to work or on a call with one of my business partners.

What is your wellness routine?

For me wellness begins with working out and eating well. I work out 4 - 5 days a week and no matter how much I have to force myself to do it, I always feel better afterwards. And food matters; I like to eat things that make me feel good that I know are feeding my cells.

What is a beauty product or tool you can’t live without?

Movita Beauty supplements of course!

What do you do for R&R when you need to reboot?

I rest and read; I love getting lost in a good book.

What selfcare advice would you have given yourself 5 years ago?

Self-care starts with treating myself with kindness and not beating myself up over what I’m not doing, what I wish I were doing more of, or things of the past. And it is a never-ending, ongoing journey that won’t be “figured out” but will become easier to manage with time.

Do you have any beauty / wellness advice for our followers?

Take care of what’s happening inside of your body and that care will reflect outwards. Eat well and move your body.