Name: Trinity Mouzon Wofford
Brand: Golde
Established: 2017
Hometown: Saratoga Springs, NY

What motivated you to start Golde?

Golde was born from my own experience as a consumer in the wellness space. I felt caught between the crunchy/granola stuff I'd grown up with in Upstate New York and the luxury offerings that were becoming more commonplace. I wanted to build a brand that felt approachable and fun, without compromising on quality formulas that work.

What would you consider your hero product from your brand?

Our Original Turmeric blend and our Clean Greens face mask seem to be tied for this position at the moment! We launched with the Original Turmeric blend and got into skincare more recently.

What standards/non-negotiables do you take into consideration when thinking about enhancing or developing new products?

Everything we do is powered by superfoods, so that element is always there. We also like to keep our formulas as simple and natural as possible.

What do you think are some of the biggest challenges for "beauty/wellness" brands today?

I think consumer education is a major one. There's the balance of coming into the market with a product that feels fresh and new, but also making sure the value prop and ingredient story feel familiar (and thus, trustworthy) to the customer.

What has been one of your proudest moments since creating your brand?

There have been a lot of "pinch me" moments, but I'm honestly proud every single day when I think about how far we've come over 3 years.

What can we expect in the future from Angie Watts?

We're working on a bunch more products. I'm using them all and loving them, can't wait to share more.

How do you start your day?

I'm up around 5 every morning. I like to use the early mornings to get through focused work like emails or problem solving, because it can be hard to make the time when you're bouncing between a half dozen meetings.

What is your daily skincare routine?

Pretty simple right now — I wash my face with an actual cleanser once a day since I'm not usually wearing makeup. I'm big on facial oils to hydrate, and swap through different ones depending on how my skin's feeling. I mask with a mix of Golde Clean Greens and Lucuma Bright 2-3x a week to keep my skin clear of blemishes.

Do you have a daily wellniss routine?

I'm really into oil pulling. I swish virgin coconut oil in my mouth for ~20 minutes every morning before I brush. I'm not totally sure how it works, but it does keep my teeth whiter and my mouth feeling super clean.

What is beauty product or tool you can’t live without?

A shower filter to remove all of the irritating chlorine in tap water.

What do you do for R&R when you need to reboot?

I like to go for long walks around my neighborhood in Brooklyn. It's been scientifically proven that walking can help with decision making and critical thinking, so I'll walk for an hour or more and just process through a bunch of stuff in my head. Right now we're in startup mode so I'm not usually ever completely "off," but I find that intensity energizing in its own way.