June 2020

Tonya Lewis Lee of Motiva Organics - Part I: The Brand

Name: Tonya Lewis Lee
Brand: Movita Organics
Founded: 2015
Hometown: New York, NY

What motivated you to start?

Movita was motivated by my women’s health advocacy work and then from my first website, HealthyYouNow.com which was a platform designed to offer information and support to women trying to live their best lives. I founded Movita to serve as a tool in a woman’s arsenal as she is working towards trying to access her healthiest life.

The name Movita is really a play on my husband’s film, Mo Better Blues…MoVita is to me More Vitality…

What would you consider your hero product from your brand?

Our Movita multivitamin which is certified organic, gluten-free, dairy-free, egg-free, meat-free, and allergen-free from shellfish and nuts so you can take them and have no worries about side effects. Our multivitamin can also be taken on an empty stomach first thing in the morning with a glass of water, so my hope is that Movita is the first good choice of many that you make first thing in your day.

What standards/non-negotiable do you take into consideration when thinking about enhancing or developing new products?

Movita is certified organic and it is important to me that our vitamins be clean and made of the things we say it is. Our products must be of a quality that is and represents the life we want our women to access.

What advice would you give customers who want to make the most out of your brand?

Try our products and see how you feel. I know every woman’s paths, goals, and bodies are unique and so that’s why we’ve created a formula that meets the nutritional needs of any woman’s body.