April 2020

Roma Patel of Tejari - Part I: The Brand

Name: Roma Patel
Brand: Tejari

What motivated you to start?

I created Tejari to fill a daily gap I’ve experienced that stemmed before I had children — and became even more apparent since. With a hectic lifestyle, traveling often and limited time for self-care, I needed healthy to be easier. I looked for convenient options that didn’t include empty calories, tons of added sugar and cheap ingredients - and failed miserably. So, I did something about it.

What would you consider your hero product from your brand?

Our Golden Banana Blend is classic and the most approachable for people who are looking for more wholesome protein blends; I’m most proud of our Blueberry and Spinach which has 1.5 cups of spinach and 17 blueberries in each serving. All of our protein blends are less than 6 ingredients and I cannot be more excited to be pushing boundaries on a nutritional front, as there truly is nothing like this on the market right now.

What standards / non-negotiables do you take into consideration when thinking about enhancing or developing new products?

My biggest priority is solving a need for our customer and listening to feedback. Through every step of product development, I seek feedback from our Nutritional Advisors and provide input to meet our high nutritional needs. I work with some of the best nutritionists around the world and could not be happier to have their support through all of this. We also work together and provide advice, guidelines and answers to our customers and they play a critical role in this as well.

What do you think are some of the biggest challenges for "beauty / wellness" brands today?

There’s a lot of ‘noise’ in the beauty and wellness space and often times as a consumer, we’re confused by the products and ingredients we see on labels. The biggest challenge our brand has is to be able to provide an abundance of content on our protein powders (across platforms and channels) and in an ever-changing digital landscape, keep up with trends and be able to ‘connect’ with customers in the most authentic way. 

What has been one of your proudest moments since creating Tejari?

One of my proudest moments has been meeting people that share a passion for creating products that solve a strong need – it’s challenging and tough in so many ways but the community of support is stronger than ever and am so appreciative of being able to meet amazing founders like yourself. I also celebrated a big milestone when Mei-Mei Fox included Tejari in the roundup on Forbes that highlighted 5 brands that have been recognized as creating “good-for-you products that are good for people and the planet.

What can we expect in the future?

We’re just getting started.  We can’t wait to connect with more people and introduce more powerful nutritional-led products that meet the needs of our customers.