July 2020

Monica Ruffo of Well Told Health - Part I: The Brand

What motivated you to start Well Told Health?

When I was diagnosed with very aggressive breast cancer a few years ago, I started questioning everything I was putting on and in my body. Incredibly, I discovered that the supplements I was taking were full of synthetics and fillers and that the word "natural" wasn't even a regulated word! How could this be? This really didn't sit well with me so I set out to create completely clean and highly efficacious supplements crafted from organic plants and nothing else. We are completely science-based in our approach harnessing the power of plants to make the world a healthier place.

What would you consider your hero product from your brand?

All our products address very specific and different health needs. There really isn’t one that outshines the others.

What standards/non-negotiables do you take into consideration when thinking about enhancing or developing new products?

We have extremely high standards: we use only whole plants that have been dehydrated and milled - no synthetics, no fillers, no isolates and none of that is negotiable. It took me nearly 3 years to figure out how to create and make products of this quality and I would never compromise. I’m also non-negotiable on how our suppliers treat their employees among other things. Our suppliers have to share our overall values.

What do you think are some of the biggest challenges for "beauty/wellness" brands today?

The sheer number of brands out there poses a huge challenge. You have to work really hard to differentiate yourself on every level, your products, your brand and your voice, every day.

What has been one of your proudest moments since creating Well Told Health

Launching was definitely my proudest moment! There were so many roadblocks and I can’t tell you how many people told me it couldn’t be done and tried to discourage me.  It took nearly 3 years!

What can we expect in the future from Well Told Health?

We’re about to launch new products and there are more in the pipeline. I dream of making the world a healthier place. 

What advice would you give customers who want to make the most out of your brand?

Health needs vary and change over time. It’s important to stay tuned into what you need at a specific moment in time and supplement with that. And give yourself time. Natural products don’t work overnight. They work with your body to improve how you feel.