February 2020

Meet the Maker: Angela Hubbard of Angie Watts – Part I: The Business

Name: Angela (Angie) Hubbard
Brand: Angie Watts
Established: November 2015
Company Base: North Carolina

What motivated you to start Angie Watts?

A layoff from my corporate job encouraged me to go for it. Prior to the layoff, I created a product for my daughter’s eczema that was sold to friends and family, as supplemental income, nothing serious. The layoff was certainly a big motivator and my ah-ha moment to control my own destiny — to work hard to build my own empire instead of someone else’s.

What would you consider your hero product from your brand?

My hero product is Nam Eczema and Extra Dry Skin Therapy (Butter and Serum). The product was created to treat my daughter’s extreme eczema, also my first product from the Angie Watts skincare line.

What standards/non-negotiables do you take into consideration when thinking about enhancing or developing new products?

Formulating a product that is not only vegan but also cruelty-free is non-negotiable. Plant-derived ingredients contain more nutrients, vitamins, and antioxidants to keep skin healthy and hydrated. Clean Beauty is a MUST!

What do you think are some of the biggest challenges for "beauty/wellness" brands today?

I would say funding, manufacturing and distribution.

What has been one of your proudest moments since creating your brand?

Each year that I am still in business (4 years strong), is a proud moment. Consumers have a vast selection of skincare brands to choose from, I am truly honored that they love my products enough to keep me in business year after year. Without customers, you have no business!

What can we expect in the future from Angie Watts?

In the future, we plan to expand our men’s line and dabble in Ayurvedic skin-care. We also plan to add more merch in the future.