Kelly Brock of The Good Patch - Kelly Brock of The Good Patch - Luxurious Wellniss
September 2021

Kelly Brock of The Good Patch

Name: Kelly Brock
Brand: The Good Patch
Established 2017
Hometown: Chattanooga, Tennessee

What motivated you to start The Good Patch?

I owned two organic wellness day spas for 22 years and a women's boutique for 6 years. I became a distributor for CBD products in 2015 and opened spas and wellness centers all over the southeast because I believed in the healing benefits.

I heard 3 things from my clients... "I can't sleep," "I'm stressed out," and "I'm hungover." I realized then there was a need for everyday struggles and that was the beginning of wearable wellness! My sister-in-law was in the cannabis arena already making a patch for patients battling cancer and going through chemo. My other partner was a spa owner as well and we talked weekly about wellness products and the lack of beautiful packaging that conveys what the product is... we both have an eye for beauty but his eye for detail was a home run.

What would you consider your hero product from your brand?

To be honest, it was Revive for when you over indulge but it has changed this year to 'Be Awake' ... B12, green tea, and caffeine. I feel like I just got a B12 shot and it lasts for 8 to 12 hours.

What standards/non-negotiables do you take into consideration when thinking about enhancing or developing new products?

My sister-in-law, Betsy, is the queen of this and adamant on the integrity of the product and ingredients. We have 3rd-party testing and COA’s on every product.

What do you think are some of the biggest challenges for "beauty/wellness" brands today?

I think the pandemic has definitely made wellness something we all need and want. The challenge for us was for a brief time - small biz was affected but it looks as though it is all coming back!

What has been one of your proudest moments since creating The Good Patch?

When we landed our first big account in our first 6 months of starting our company... Anthropologie and then Barneys New York.

What can we expect in the future from The Good Patch?

New wellness products! We are working on a cosmetic line and a patch for athletes... many more things as well.

What advice would you give customers who want to make the most out of your brand?

Try them all! The struggle is real and there is a patch for that!

How do you start your day?

I meditate for 20 minutes upon waking and this gets me in a positive state of mind.

Do you have a morning/evening ritual?

Meditate in the am and pm... quiets my mind.

What is your daily skincare routine?

I am obsessed with taking care of my skin.

In the AM, I cleanse, moisturize with face cream and under eye, and then sunscreen. In the PM, I cleanse, exfoliate, super hydrating moisturizer, and eye cream. I mask every other night as well.

Do you have a daily wellness routine?

YES! Meditate, drink lots of water, take my supplements (collagen, magnesium, vitamin D and C, CBD), exercise, and work on staying positive even if it is a tough day!

What is a beauty product or tool you can’t live without?

Aromatherapy body oil

What do you do for R&R when you need to reboot?

Massage!

What are your must haves when traveling?

Body oil, moisturizer and CBD.

What selfcare advice would you have given yourself 5 years ago?

SUNSCREEN and WATER!

Do you have any beauty/wellness advice for our followers?

Be grateful! I start everyday with 10 things I am grateful for... number one is always my health!