Eunice Koo of Yoonique Skin - Eunice Koo of Yoonique Skin - Luxurious Wellniss
June 2023

Eunice Koo of Yoonique Skin

Name: Eunice Koo
Brand: Yoonique Skin
Established: 2022
Hometown: South Korea

What motivated you to start Yoonique Skin?

My skincare journey began with the wisdom passed down from my mother and grandmother, who taught me the significance of gentle cleansing and nourishing skin. Embracing their advices “The importance of ending the day with a clean face and starting the next day feeling refreshed. Allowing the ingredients to work their magic and heal the skin while we sleep.” That being said, I knew deeply within that a good cleansing ritual is what gave me my glass skin. In today’s saturated skincare market, it can be challenging to determine which products will truly deliver the desired results. Often, we gravitate towards expensive serums and creams in pursuit of the perfect look and feel for our skin. However, I understood that the foundation of any effective skincare routine lies in proper cleansing. This seemingly simple step holds paramount important, setting the state for healthier and more radiant skin.

What would you consider your hero product from your brand?

With the goal of establishing Yoonique as a distinguished brand, I chose to launch with our remarkable product, the Melt Away Butter. This carefully crafted hero product encapsulates the essence of our brand. The name itself speaks volumes, reflecting the gentle, luxurious, and effective nature of this remarkable formula. Designed to effortlessly melt away unwanted residue, it simplifies your skincare routine in a single step, leaving your skin feeling clean, nourished, and truly refreshed.

What standards / non-negotiables do you take into consideration when thinking about enhancing or developing new products?

When enhancing or developing new products, we prioritize quality, safety, effectiveness, sustainability, and ethical practices. Our focus is on delivering high-quality products that are safe to use, effective in delivering results, sustainable in their sourcing and packaging, and developed through ethical practices.

What do you think are some of the biggest challenges for "beauty / wellness" brands today?

Clean standards can vary between skincare brands, leading to confusion. Similarly, the distinction between clean and vegan can be unclear in skincare. It's important to review ingredient lists and certifications to make informed choices that align with personal preferences.

Launching a skincare brand today is like a thrilling race against celebrity brands. They may have a head start with their fame and massive following, but we're here to shake things up! Our secret weapons? Unique selling points that make heads turn, transparent communication that builds trust, and digital marketing strategies that make social media go wild. We're all about standing out from the crowd, creating a skincare tribe that's all about fun and self-expression. Get ready for a skincare adventure like no other!

What has been one of your proudest moments since creating Yoonique Skin?

Customer feedback is the driving force behind our brand. It keeps us inspired and validates our decision to start this journey. Within a year of launch, we proudly sold out and had the privilege of going live on NBC. These achievements motivate us to continue delivering exceptional products and experiences.

What can we expect in the future from Yoonique Skin?

Our vision is to continually expand our ritual-based skincare line. We believe skincare should be more than just a chore—it should be a cherished moment of self-care. As we strive for growth, our brand will remain committed to promoting the message of "less is more," exemplified by our glass skin promoting product. We aim to inspire individuals to embrace simplicity while achieving radiant and healthy-looking skin.

What advice would you give customers who want to make the most out of your brand?

Consistency is key, much like going to the gym! Just as you can't expect immediate results after a single workout, skincare requires dedication. By staying consistent with your routine, you'll gradually gain confidence and feel truly comfortable in your own skin.

How do you start your day?

My skincare routine kicks off with a refreshing cleanse and a rejuvenating gua sha massage. To maximize efficiency, I love incorporating our Melt Away Butter with the gua sha technique before rinsing off. It's a time- saving hack that leaves my skin feeling amazing. Afterward, I indulge in a gentle yoga or pilates flow to set a positive tone for the day. And of course, my workday officially begins with a delightful cup of matcha latte. It's the perfect energizing boost to kickstart my productivity.

Do you have a morning / evening ritual?

I start my day with anticipation, eager to apply our luxurious balm to my face. On busier days, I find solace in journaling, clearing my mind and creating a to-do list that simplifies the day ahead.

Evenings are often filled with dinner plans, but I prioritize winding down before bed. I indulge in an inspiring podcast or soothing relaxation music, allowing my mind to unwind and prepare for restful sleep.

What is your daily skincare routine?

My daily skincare routine has been the same for years. I cleanse my face, toner, essence, moisturizer, cream, and sunscreen.

Evening routines are similar except I double cleanse with our Melt Away Butter, toner, essence, moisturizer, cream, and sometimes a face mask.

Do you have a daily wellness routine?

I am a huge believer in routines. I thrive on routines. I am consistent with my multi-vitamins, probiotics, low impact workouts, and meditation. I am also a fan of Asian herbal medicine – I like to get a monthly acupuncture to help me reset my nerves system.

What is a beauty product or tool you can’t live without?

I never leave the house without a good lip balm.

What do you do for R&R when you need to reboot?

On weekdays, when I can't travel to be in nature, I rely on Chakra balancing meditations to center myself and start the day with a positive and serene mindset. However, on weekends, I make it a point to escape the city and immerse myself in the beauty of nature. It's during these moments that I find true rejuvenation and a deep connection with the world around me.

What are your must-haves when traveling?

Of course, our Yoonique Skin Melt Away Butter. I look forward to getting off my transportation to go cleanse my face. It truly helps me restore my dried skin from the travel.

What self-care advice would you have given yourself 5 years ago?

Always be consistent and it is okay to put yourself first.

Do you have any beauty / wellness advice for our followers?

Take care of your beauty and wellness with these simple tips. Make self- care a priority by taking time to relax and recharge. Keep your skin hydrated by drinking plenty of water and follow a consistent skincare routine. Nourish your body with a balanced diet and stay active for overall well-being. Protect your skin from the sun's harmful rays and prioritize quality sleep for rejuvenation. Embrace your natural beauty and enhance it with confidence. Remember, small steps can lead to big transformations in your beauty and wellness journey.