August 2020

Eden Gilliam of Eve Milan NYC - Part I: The Brand

Name: Eden Gilliam
Brand: Eve Milan NYC
Established December, 2009
Hometown: White Plains, New York

What motivated you to start Eve Milan NYC?

The motivation behind the brand was definitely me trying to find a way to create generational wealth. I started the company at 19 years old as a teen mom and as a way to support my daughter. The name of the brand is actually an acronym that combines both of our initials together. Creating this brand was a way of me saying “just because you became a mother doesn’t mean your aspirations go on the back burner.”

What would you consider your hero product from your brand?

The hero product of the brand is definitely our sheet masks. That was the first product we launched. There are no black owned beauty brands that make sheet mask so we wanted to solidify ourselves in that space and we did.

What standards/non-negotiables do you take into consideration when thinking about enhancing or developing new products?

Ingredients! I’m big on what’s in the products and what it’s going to do for my customers. The brand is big on herbal ingredients and moisture and things that are beneficial both internally and externally.

What do you think are some of the biggest challenges for "beauty/wellness" brands today?

I would say awareness, having people know you exist. It’s such a noisy world everyone is talking, posting, starting something new and when your vibe is different it can be challenging at first to figure out how to stand out amongst all the noise.

What has been one of your proudest moments since creating Eve Milan NYC?

One of the proudest moments recently would be now that we are growing and looking for people to work with the brand we don’t have to introduce ourselves. When people say “oh, I know exactly who you are” that’s a pretty dope feeling.

What can we expect in the future from Eve Milan NYC?

In the future you can expect to see more sheet masks from us and some fun innovative nutritional products. 

What advice would you give customers who want to make the most out of your brand?

I definitely tell all my clients to think outside of the box and to use our products everywhere. If you have back acne use our cleanser and exfoliants on your back. If you have ingrown hairs in places use our products there. Skincare is more than just your face.