June 2020

Dr. Shari Auth of WTHN - Part I: The Brand

Name: Dr. Shari Auth
Brand: WTHN
Established: 2018
Hometown: Seattle

What motivated you to start WTHN?

I’ve been a holistic healing practitioner for over 20 years and started WTHN to bring the power of Traditional Chinese Medicine to a wider audience. WTHN makes Traditional Chinese Medicine (acupuncture + Chinese herbs) easier than ever to integrate into existing wellness routines.

What would you consider your hero product from your brand?

Our most popular herbal formula is Gut Check, our super metabolism booster for fearless eating. Gut Check contains herbs that boost digestive enzymes to help you process carbs, fats and proteins. I’m gluten and dairy sensitive and with Gut Check I can eat pizza! Taken daily, Gut Check can heal sluggish digestion and is great for those prone to gas + bloating.

What standards/non-negotiables do you take into consideration when thinking about enhancing or developing new products?

We are the first ever brand offering time-tested and highly effective Chinese herbal blends in organic form with transparent sourcing + stringent testing for a high quality product. We test for metals, microbes, non-GMO, pesticides, so what's on the label is what’s in the bottle - and nothing else. 

Although we start with Traditional Chinese formulas we don’t stop there - we supercharge the original formulas by combining them with herbs from around the globe to create the most effective formulas. 

What do you think are some of the biggest challenges for "beauty/wellness" brands today?

Currently, beauty + wellness brands are making the active and intentional shift from being reactive to being proactive. Now more than ever, people are taking their health into their own hands and becoming more focused on wellness. There has been a real shift from reactionary medicine to preventative medicine, including proactive measures like taking herbs. Herbs can help to optimize your health including boosting immunity + energy, and decreasing stress + improving sleep. Herbs are part of a balanced diet and taken daily can transform your health.

What has been one of your proudest moments since creating WTHN?

Helping people feel better. We often hear testimonials from our clients about how WTHN herbs + acupuncture have helped them get healthy and stay healthy. From helping heal from chronic pain, to helping almost 50 women get pregnant with an “acu-baby”, to emotional healing from stress + anxiety - nothing is more rewarding than knowing that you helped change someone’s life for the better.

What can we expect in the future from WTHN?

Lots! We are coming out with more and more DIY solutions for chronic pain, including our acupressure mat that comes out next month. We have new formulas and beauty tools coming out this year, but the details are top secret. Stay tuned!

What advice would you give customers who want to make the most out of your brand?

Listen to your body! Nobody knows or should know your body better than you. If you take one of our herbal blends, notice how it makes you feel. With many of our blends we recommend taking 2-3 tablets 1-2 a day, by listening to your body you’ll find out the dose that is right for you. This is because everybody is different, for example if you are taking Run The world for stress, I recommend taking 3 tablets every morning and an optional second dose in the afternoon, depending on your level of stress.